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Logo for southwest airlines9/26/2023 ![]() So it remains to this day, complementing the blue word “DELTA.” Font and Colors In 2004, the badge acquired a classic angular look. Landor Associates insisted on this to make Widget soft and attractive. ![]() The second half of the airline’s name has been removed, and the bottom half of the triangular symbol has been rounded off. A lighter shade of blue was used for the words “Air Lines.” 2000 – 2004 All letters except the first are converted to lower case. The title was written on one line opposite the Widget. In another version, the phrase “AIR LINES” was located at the bottom. Designers pointed the triangle up and chose a new italic serif typeface for the word DELTA. And the Widget was located in the lower right corner. The name Delta Air Lines was written diagonally in a white handwritten script. In the mid-1980s, the airline used a light blue rectangular emblem. All elements were drawn in a white circle with a dark blue border. Above was the phrase “DELTA AIR LINES” in the form of an arch, and below was the phrase “WE THE PEOPLE 1776 1976”. In honor of the bicentennial of the United States, the company decorated the aircraft with the Widget logo, which was stylized as the American flag. On the right, there was a black inscription “DELTA AIR LINES.” 1976 1966 – 1976Ī red and blue icon imitating a Greek letter was located on the left. The elements were inside a white circle with a gray outline. The designers enlarged the triangular Widget symbol and placed it above the purple company name. At the top was a red and blue delta-shaped badge. A red and white frame has been added to the oval. It resembled the classic Flying D structure, but the lettering was white and flat, without the iconic wing. The Greek letter symbol has been turned to the side and moved to the left. ![]() This logo originally belonged to the Douglas DC-8 airliner. At the top was a purple and red Widget icon of two triangular arrows. It bore the words DELTA Royal JET Service, with the odd words being grotesque purple letters and the even ones using the red handwritten script. 1959ġ959 saw the introduction of the luxury aircraft service symbol. The letters in the word “Delta” had dark blue shadows, and the phrase “AIR LINES” turned blue and appeared inside the white plate. The designers made the oval red and placed it in a blue oval ring with the slogan “NOTING FASTER – NOTING FINER TO AND THROUGH THE SOUTH” on it. The company reverted to the 1945 emblem with minor modifications. 1955 – 1959ġ955 saw the start of the second era in Delta Air Lines history. Added to the blue oval with the word “Delta” was the inscription “C&S” (instead of “AIR LINES”), a wide red and white frame and two red parallelograms with the phrases “Serving the Heart of America” (above), “and the Caribbean” (below ). A wing emerged from the upper left corner, “D.” 1953 – 1955Īfter the merger with Chicago & Southern Air Lines, the firm became Delta C&S and updated its logo. Moreover, the letters in the first line were bold. The main space was occupied by the word “Delta,” At the bottom was the phrase “AIR LINES.” The diagonal type created the effect of movement. It was blue, oval, and contained stylized text. In 1945, the designers developed the Flying D symbol. The smallest of them had wings, the average was the company’s name, and in the large triangle (along the outline) was written “SPEED COMFORT CONVENIENCE.” 1945 – 1953 The logo consisted of three concentric triangles of different sizes: red and two blue. The 1928 version returned, but without the Mercury profile and red circle. The designers surrounded the emblem with a black diamond-shaped frame and added new lettering that filled the space. In the foreground was a white triangle with a red border and wings. MONROE, LA,” written in black serif type and divided into three lines.Īfter signing a contract for air travel, the company renamed itself Delta Air Lines and began to use a logo with the corresponding inscription. It blew from the sky into green fields, which reflected the company’s main specialization – irrigation of crops from aircraft. The Huff Daland Dusters emblem featured the Norse god Thor. He is the founder of the SkyTeam alliance. It is an American air carrier that leads in terms of the number of destinations and the number of aircraft, connecting all continents except Antarctica. Then regular cargo transportation began, and international routes were opened in different directions. This is how Delta Air Corporation was born, which was awarded the contract for airmail. Another rebranding took place a year later. The name was associated with Mississippi Delta, where the company provided passenger services since 1929. After the restructuring, it was renamed Delta Air Service.
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